we analyze everything that happens to you
Binoocle Institute è un Istituto di Ricerca che si occupa di fornire servizi di Neuromarketing alle Agenzie di Pubblicità, che hanno così la possibilità di offrire ai propri clienti un fondamentale servizio che indichi inequivocabilmente quale sia la migliore soluzione fra quelle proposte.
Finora i servizi di Neuromarketing venivano prevalentemente svolti da un limitato numero di società, specializzate in Neuroscienze, che si rivolgevano direttamente ai clienti di maggiore dimensione.
Who we are
Binoocle Institute is a research institute that applies advanced studies in Mind-Brain Sciences to natural settings and everyday life. We analyze people's reactions in specific contexts, to understand how we activate different brain functions in precise circumstances. We are experts in biometric research, applied neurosciences and social sciences, with a strong background in academic research in different areas and departments. We promote the progress of research to improve human well-being, believing that everyday experiences can give us useful information to generally improve our health. We work with companies, start-ups, university departments and no-profit companies, delivering our research through different contexts, such as marketing, sport, urbanization, art and architecture. A part of our work is directed to study and optimize new models of diagnosis and treatment, since we believe that we can improve wellbeing, especially in children, providing faster and more precise methods for diagnosis. We combine researchers and experts from different fields, on mind-brain sciences and social sciences: we prefer a "cutting-edge" research that has the ability to integrate different strains of thought, as we are convinced that the integration of diverse disciplines is a fundamental value of the modern progress of knowledge.
We analyze brain functions and biometric datas in order to understand people behaviour and to improve performances
What we do
We apply research models of mind brain sciences in different contexts. We use scientific methods and research paradigms to optimize results derived from different situations that are useful to observe human behavior. Binoocle uses its own biometric tools and its own survey models with accuracy, elaborating useful and meaningful data. We love to work in different fields such as urbanization, transport, sports and social performances, politics, finance but also art and design: we operate in any contexts where it's fundamental to understand how the process of brain functions relate to specific tasks.
Neuromarketing is the modern application of brain sciences in marketing, advertising and consumer sales. At Binoocle Institute we study consumer behaviour, actions and decision making through Neuroscience so we can develop new strategies that will optimise advertising for your company and business. We study which functions are activated throughout every millisecond, through complex associative networks that link attention, perception, memory and emotion. Studying these processes is very useful for those who design marketing actions as it greatly reduces the margins of error and creates the optimal marketing impact on the consumer.
We consider it a great opportunity to create specific training where its possible and to disseminate basic rather than advanced knowledge on mind and brain research and how these studies can be applied to your business or integrated within your project. Our training is directed to other research institutes, universities, companies or private institutions: in any case to all that want to acquire specific knowledge in the field of applied neuroscience and brain-science. We built specific workshops, targeted courses and training spot activities for institutions who wants to upgrade their knowledge in the research of human brain functions.
How We Work
Binoocle Institute produce scientific research and innovative projects using advanced methods and modern instruments of analysis that measure biometrical data and brain functions. You'll get significant results about brain function and the unconscious processes connected to the question of your topic thanks to our relevance in mind research analysis. We use scientific paradigms to investigate neural responses or biometric data, building specific "Test reTest" work to analyze what matters to you. We build research projects once we have elaborated a strong review of the scientific literature available to understand the "art-state" of a specific topic. We believe that qualitative and quantitative research should interact and bridge different interpretations of the same phenological experience. Our expert researchers will evaluate variables to consider by defining a sample of significant subjects to produce a Test-reTest involving or differentiating specific characteristics to be investigated (age, gender, education, specific tastes, etc.). We produce data to be reported to our clients who will receive an accurate explanation and a detailed summary report of significant results obtained through our study.
Web + App
We analyze advertising campaigns related to any communication channel (print, video, audio, etc. ..) and how these are received by consumers: we are able to study which proposal is more appreciated by a consumer target, rather than the best compliance with one advertising spot, based on a thorough analysis of attention and emotion, allowing the company to maintain a high level of engagment with its customers.
Binoocle Institute performs analysis of projects, drawings or prototypes, to assess which is the best solution, based on conscious and unconscious reactions of consumers. We therefore collaborate with companies that want to be supported in a thorough evaluation on the effectiveness of a new product. Studying the impact of a form rather than a color of a new product can detect the actual satisfaction of people and direct their development in a definitive way.
With our studies you can analyze what the reactions of consumers are during a direct experience in a store or a retail: we can understand the emotional states of a consumer in a sales space, his ability to move towards what desire or positive or negative perception with respect to an environment (quality of light, liveability of navigable spaces, etc.).
The usability and navigability of a website or an App are crucial for the commercial results of a company, but it is not always possible to understand the reasons why a website does not collect the attention of customers or does not produce interest desired in terms of navigability. Binoocle Institute gives the necessary answers, studying the processes of attention and usability of users, monitoring the visual and emotional reactions related to writing patterns and images.
We use advanced instruments to detect biometric and neuroscientific data, combining them together, in order to provide the most accurate interpratation of a customer's emotional and cognitive processes.
It is an instrument capable of measuring, through the movements of the pupil, a series of parameters of attention, perception, memory and emotions, in relation to the conscious and unconscious directionality of the gaze. Our eyes produce a series of movements in fractions of a second that follow voluntary and involuntary processes, which give important references on how people react to any kind of visual stimuli.
Electroencephalography is a complex tool, used for many years in neurophysiology, which allows the study of brain functions related to a certain task, inherent in attention, perception, memory and emotions. It allows to study complex functions and can be used in specific contexts. In neuromarketing the EEG can be used in studies where it is necessary to study multiple brain functions at the same time analyzed during a specific task.
It is a non-invasive tool that measures the parameters of cardiac activity, blood pressure and their variations. This tool gives the possibility to evaluate significant data with respect to the reactions of consumers in certain situations, returning interesting information in relation to emotionality and perceived stress.
It is a simple and non-invasive tool that analyzes the correlates related to skin's skin conductance, and is able to measure stress and related emotional responses to different tasks. In neuromarketing it is used to study reactions to images, advertising, video or in tasks where the subject is not required to make movements.
Our workshops are built and modeled, for content and duration, on the needs and experience of our users who will receive theoretical and practical knowledge about Neuromarketing and its application fields. During our workshops it will be possible to deepen methodologies and case studies through a series of Case History chosen in relation to the students' interest (design, advertise, web analysis, retail, etc ..). Our workshops have the purpose of transmitting more or less in-depth theoretical knowledge and reporting it in practical terms in the experience of specific cases: we work in close contact with private training institutes, universities, and specialized courses.
We prepare specific projects in those situations where a company requires participation in a training institute: many companies today, require the use of the skills of universities and private institutes to build specific projects that may involve the launch of a product, the construction of a job of advertising, etc ... In this context we can produce high-level and innovative consultancies bringing our expertise to the service of the company and the training institute.
Binoocle Institute creates targeted consultations in the field of Neuromarketing research: we therefore support companies that are involved in innovative research and who need to design a specific work in Neuromarketing, providing our expertise and building with them valid scientific paradigms that can bring data significant to the resolution of important questions for their business. Research project paths have the function of providing targeted and specific advice through short courses aimed at specific knowledge of how to construct a research project in the field of biometric analysis and Neuromarketing.
We are based in the heart of Florence,Italy.
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